Homepage first screen: 3 drafts
Mobile first (390 px). Open each on a phone. All three use the same portrait 9:16 Nice List sample (Santa says “Emma”), the shape customers actually get.
A · Caught on cameraThe portrait clip plays between the headline and the buttons, like a live security-camera feed with REC, clock and a caption of what Santa says. B · Your photo → your videoTwo portrait frames side by side: the empty porch → the video with Santa in it. C · Doorbell notificationA portrait phone screen: the doorbell alert “Motion at Front Door · 11:58 PM” lands on the lock screen and opens into the clip.